PRESS & MEDIA
THE HAPPY
MUNKEY
PODCAST
As part of Women's Month, we take our first call from the other side of the country—from entrepreneur April Black, who has traveled the world and back in 420 style and is here to share her tale.
ROLLING
STONE
"With travel grinding to a halt, cannabis tourism companies are struggling. April Black, owner of Higher Way Travel, says over half the guests for an annual 420 retreat in Jamaica called Baked on the Beach have dropped out: 'It looks like we’ll have no choice but to postpone the event.”'
THE OG
PODCAST
Bobby and April Black join host Adam Ill to discuss their new adventure Higher Way Travel—a travel agency that curates cannabis vacations for everyone—and the ever evolving cannabis industry.
EXTRACT
MAGAZINE
April Black runs Higher Way Travel with her husband, Bobby. The California-based firm specializes in cannabis-themed travel. “This business has grown by leaps and bounds in just a short amount of time,” Black said. “I can anticipate it only getting bigger with better and better experiences.”
JULIET:
UNEXPECTED
Co-host of "Curtis & Juliet "on NYC's WABC Radio and former co-host of Fox's "The Morning Show with Mike & Juliet," Juliet Huddy speaks with Bobby & April for her provocative personal podcast "Juliet: Unexpected." Listen online at WABCradio.com, OG Podcast Network or wherever podcasts are available.
DOPE
MAGAZINE
"[Higher Way Travel] co-owners April and Bobby Black have been traveling the world together on cannabis excursions ever since they met at the 2006 High Times Cannabis Cup in Amsterdam...."
CELEBSTONER
"With the 4/20 stoner holiday falling on a Saturday this year, it promises to be the biggest 4/20 ever."
INKED
MAGAZINE
"Higher Way Travel was created by stoners, for stoners, to help elevate the experience of tourists attending various cannabis events...While April will customize a trip for anyone for wherever they would like to go, a big part of what Higher Way Travel curates are the all-inclusive group vacations."
AMI MARIJUANA
SPECIAL ISSUE
"Founded by marijuana business insiders, the outfit offers package vacations, including an ultimate Baked on the Beach inclusive package in Coral Cove, Jamaica"
CIVILIZED
“April Black, CEO of cannabis travel agency Higher Way Travel, is also enamored with California's wealth of cannabis and entertainment options...."
THE FRESH
TOAST
"April Black, CEO of Higher Way Travel, uses the miles under her belt to generate good times for her guests. 'As experienced travelers and cannabis connoisseurs ourselves, we can help our customers handle of the challenges they face when visiting a legal state.'”
THE ADAM
DUNN SHOW
April Black discusses cannabis travel and the "high times" at past events with industry OG Adam Dunn (THSeeds, Hemp Hoodlamb) for his podcast on Black Friday.
NOW THIS WEED
"Higher Way Travel was founded by April Black...April had previously worked in the travel industry for a company that booked travel for the Amsterdam Cannabis Cup so the move to cannabis travel was seamless. So if you're planning a cannabis getaway, Higher Way Travel might be the agency that'll get you there in style."
FORBES
"Originators of the cannabis tourism experience, Higher Way Travel carved out a niche by bringing cannabis tourists to Hawaii for the Cannabis Expo in 2017... Run by April Black, wife of infamous pot personality Bobby Black, Higher Way have since branched out into facilitating tourist experiences in Jamaica."
BIG BUDS
MAGAZINE
"April Black is founder of Higher Way Travel a cannabis-positive, full-service travel agency. She has plenty of experience connecting the cannabis curious and enthusiasts alike with their dream adventure..."
BIG BUDS
MAGAZINE
"Higher Way Travel is a full-service travel agency that for several years has been connecting cannabis travelers with welcoming properties, like Coral Cove Beach Resort & Spa in Little Bay."
BIG BUDS
MAGAZINE
"'Whether it’s a smoke-friendly establishment, a discounted rate, a private tour, or access to an otherwise restricted activity such as a grow room or extraction lab, we can provide curated experiences unlike any they could book on their own,' explains Black."
FROM OUR CUSTOMERS
"From first meeting her as a customer to becoming a friend and colleague, April is someone I would book a trip or travel with any day. Her professionalism and realness is one of a kind!"
- DJ TJ Mcnayr,
Booking Agent at Sun Splash Tours
“If you're seeking to travel without any hassles at all, look no further than Higher Way. They booked my flawless trip to Hawaii this year and last for the Hawaii Cannabis Expo and I can't wait to have them book my next Jamaica vacation with my family. Hopefully Spain for Spannabis as well. Great customer service with a smile! They took care of everything with courtesy and professionalism and I HIGHly recommend them!"
- Danny Danko
Senior Cultivation Editor,
High Times Magazine
"What a fun party! [Surf & Terps was] such an amazing event with wonderful people! I feel blessed I was able to be part of the dabventure! Can’t wait to see what's next @higherwaytravel !!! 💯💯
- Franco
Franco's Finest Cannabis & Tours,
Portland, OR
“I can't thank you enough April Black—you made my first solo trip to Amsterdam beyond great! You were so nice and informative about the trip, and you hooked me up with a companion who helped me navigate around. I would've been lost without ya. You really made it the trip of a lifetime for me. Thank you for helping me have the best time of my life!"
- Matthew Montgomery
Sacramento, CA
"We went on the Surf & Terps tour in Oahu and it was pure magic! A true tour de terps. We had delicious tropical fruits and bud, craft cocktails, and local food! We also had the privilege of touring an organic cannabis farm before chilling by one of the most epic shore breaks. I loved every second. Thanks, Higher Way Travel—I can't wait to see what's next! <3
- Alexandra Calahan
Fox & Nug Magazine
"So much fun with great people, fantastic flowers and location."
- Kyle Kushman
Vegamatrix Nutrients
“How many times can someone say that meeting a travel agent has changed their lives? Well I can honestly say that meeting April and having her guide me through my first trip to Amsterdam opened up doors to experiences of a lifetime that I will never forget. April's friendly and knowledgeable, and most importantly, her personal way of treating clients makes for a truly unique travel experience. There will always be a special place in my heart for April and Bobby—there is no one I could recommend more."
- Peter Papadopoulos
Boston, MA
"Incredible customer service. Your enjoyment of your trip is the only priority. The days and nights are filled with amazing activities if its one of their trips. First class all the way, with Higher Way!"