Celebrating their passions for cannabis, travel, and each other.
Higher Way Travel is a full-service, 420-forward travel agency created to help elevate the experience of tourists attending various cannabis events. The company was founded by former Coffeeshop Travel rep "Amsterdam" April Black—who, for six years, handled all of the travel packages and customer service for the High Times Cannabis Cup in Amsterdam each November—and her husband Bobby Black, the former High Times senior editor who ran several High Times events and attended more Cannabis Cups than any other staffer.
It was a stony-book romance: sparks began to fly the moment they met at the 2006 Cannabis Cup, sharing their first kiss on stage at the awards show. The pair got engaged during an Amsterdam canal cruise in 2009, and tied the knot two years later at one of the first ever full-fledged cannabis-themed weddings.
Over the past decade, April and Bobby have attended countless cannabis events and embarked on numerous adventures together: from the deserts of Sedona, The Grand Canyon and Burning Man; to the beaches of the Riviera Maya; from the volcanos and cloud forests of Costa Rica; to the ancient ruins of Rome, Ephesus, Athens and Chichen Itza; from the coffeeshops of Amsterdam and Barcelona to the bucolic beauty of Vancouver Island.
Now, this cannabis power couple are putting their years of experience with travel and marijuana events to work for you—offering stoner-proof itineraries and friendly, personalized customer service to ensure that your trip to your chosen cannabis event, vacation or destination is hassle-free.
Don't travel the hard way—travel the Higher Way.
Who We Are
April meeting one of her heroes: world-renowned travel guru and cannabis advocate Rick Steves.